According to the marketing plan during the summer months of the year 2009, Crocon decided to advertise in the nautical magazine Burza Nautike.
For advertising purposes we created an advertisement that represents the company McMurdo, since we are its exclusive representatives, as well as their most requested and popular radio locator, Fast Find PLB, personal location beacon.
For the month of July under the heading ‘Interests’ an article was published under a catchy title ‘Lost-Found’. The article describes the main characteristics of McMurdo’s compact and useful personal locator.
We believe that in the future as well, this way of advertising will provoke interest among sailors and prompt them to buy this although small device, one with a tremendous ability to save someone’s valuable life.