Having put all our hearts and efforts in 2017 into the creation of Crocon Case and the entire concept behind it, we wanted to give ourselves one last big opportunity to showcase it to an even wider community. So we looked for an international creative competition that truly carried the weight and put us in serious creative company and decided that Hermes Creative Awards were the right ones to enter.
On April 24, 2018 we received the tremendous news that Crocon was awarded the Platinum Hermes Award for our entry Crocon Case – A business jungle survival kit, in the category Print Media/Integrated Marketing – Company Branding.
The Hermes Awards, started in 1994 and organized by Association of Marketing and Communication Professionals (AMCP), grew to become the largest competition of its kind in the world.
Now in its third decade, AMCP prouds itself on its earned reputation for accuracy, fairness and credibility. The international organization consists of several thousand marketing, communication, advertising, PR, media production and free-lance professionals, looking for and recognizing companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. A look at the past winners shows a range in size from small companies to media conglomerates and Fortune 500 companies, from advertising agencies, graphic design shops, production companies to inhouse creative forces such as Crocon’s.
Entries are judged by senior-level experienced professionals based on creativity and with no comparison to one another, so there can be multiple winners in a category or none at all. Entries receive scores between 90-100 points (Platinum), 80-89 (Gold) and 70-79 (Honorable Mentions).
Other platinum winners this year include such companies as Walt Disney, Harvard Business School, Hilton, Mercedes-Benz, National Geographic, NFL, PepsiCo, Yamaha, Raytheon Company and many others, so we can say Crocon is in some truly humbling company. And as the only Platinum Award winner from Croatia we are truly proud to be putting our country on the creative world map!
Official results and complete list of winners will be revelead mid-May so stay tuned for more news.